Users will soon have a new feature that allows them to lessen the volume of AI-created videos appearing in their feeds. This step comes as the service revealed that it now features in excess of 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a global rollout. This shift comes amid a rise in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A significant portion of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its service identified as artificially created. In total, in excess of 100 mn pieces of content are added to the platform each day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the level of AI-generated videos they watch by opening the topic control setting in the app and choosing “AI-generated content”. Other topics that can already be modified under the tool include news, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies mandate content makers to tag convincing AI-generated content, and it prohibits harmful fake videos of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth apply an AI-generated watermark to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This measure is intended to stop users from seeking to evade the tagging system.
Responsible AI Funding
The platform is also introducing a two million dollar educational fund for specialists and institutions to create educational content about using AI responsibly. This project will benefit charitable organizations specializing in training coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, amid controversy over intentions to make redundant a large number of safety staff in Britain. The company is expected to reduce 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive explained that human moderation would remain essential, but automated tools can protect employees by removing the most distressing content before it gets reviewed by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
